Circle K Europe was in the early stages of initiating their recently-planned and developed B2B strategy when their marketing team contacted me to write and produce a series of thought leadership articles and blog posts. The content would then be heavily promoted from a range of the company's digital channels. After some phone discussions and ideation sessions, we agreed to focus on a handful of the company's full range of industry experts, who I then interviewed and produced the material around. Circle K Europe is based in Oslo, Norway with locations throughout the Nordics and and mainland Europe. This is expert story No. 1 with Håkon Zia Skånhaug of the ongoing series.

copywriting b2b thought leadership articles