About Fluid Copy

Fluid Copy offers professional copywriting services for global brands.

Born and raised in New York, and graduating from the University at Buffalo, Fluid Copy founder Johnny Marino is an American citizen with a native English tongue and keyboard, based in Helsinki, Finland since 2010.

It’s been a journey of more than 20 years on both the client and agency sides, creating premium copy and digital content on a global scale for some of the most well-known B2B and B2C brands in the world.

In 2016, Johnny began to broaden his efforts creating impactful content, strategies, ideations and copy for more than just the needs of a single client. It was the start of Fluid Copy, a small content creation studio based in Helsinki. Fluid Copy has been working alongside Nordic brands, creating content and strategies that make an impact for them and their customers.

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Fluid Copy copywriting solutionsWhile creating copy is at the core of his offering, he’s also produced and concepted brand photography shoots, video productions and television spots, each of which involved script writing, storyboarding and art directing.

A unique background with global B2B brands means he’s well-versed in the needs of business and business leaders. And his work has made an impact, significantly improving the content for brands and businesses of all sizes, all over the world.

Enterprises and medium-sized businesses all the way to small businesses, startups and entrepreneurs in various industries; from the education sector, to gaming and technology, to chemistry, not-for-profits, museums, the arts and everything in between.

Emmy Award nominee for Digital Interactivity

During the early part of his career in New York, he received an Emmy Award nomination for his digital work with Madison Square Garden Network around the company’s online channels and interactive television platforms.

Translations and other languages too? We can, and we do.

Considering the northern European location, it’s typically asked if Fluid Copy has the know-how and expertise to produce professional content in other languages and handle translations. Absolutely.

At Fluid Copy, Johnny works with a very small network of native writers in all Nordic languages (Finnish, Danish, Swedish, Norwegian, and even Icelandic). He knows each of the writers personally and has collaborated or worked professionally with each in the past to produce native-level and premium-level content, in addition to handling SEO-optimized translations of Fluid Copy’s English-produced content into other Nordic languages.

How can Fluid Copy help you?

From creating your brand’s long-term identity with a creative tagline to writing SEO-friendly and engaging web marketing copy to the creation of long-form technical documents, brochures, newsletters, online retail product listings, all the way to a successful ad campaign on LinkedIn, Facebook or Google Ads, reach out and contact Johnny to see how Fluid Copy can help your business.

L e t ‘ s  c r e a t e . . . Together.