Nasdaq Stock Exchange's European Director of Marketing contacted me inquiring about my interest in producing and creating several professionally-written case studies around green financing. These case studies were created over a course of eight weeks, which included several on-site interviews at Nasdaq's European headquarters in Stockholm.
Interviews and discussions with the issuers of green bonds were conducted in an effort to communicate to investors and the global market about how green investments and the money raised are contributing to a better world. The project included heavy coordination, discussions and formally-recorded interviews with Nasdaq's product marketing spokespeople, external experts, issuers and investors.
Case studies and interview material that I created was heavily distributed throughout Nasdaq's global digital channels, including Nasdaq.com, their social media platforms and industry-related blogs.